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Revcore

A growth firm for home improvement contractors. One contractor per trade, per market.

(480) 908-5600hayden@revcorehq.com
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© 2026 RevCore HQPrivacyTerms
Phoenix, AZ

Seven pieces, one engine.

You can hire any one of these. Don't. The engine compounds. The parts alone are just tools.

  • Lead Generation

    Booked appointments, not clicks.

    Meta + Google, engineered to put homeowners on your calendar.

    • Meta Ads, the primary appointment engine
    • Google LSA + PPC
    • Trade-specific qualifier scripting
  • Smart Automation

    Sixty-second speed-to-lead, every time.

    Form, callback, SMS, and CRM in one fast lane.

    • Instant SMS + AI callback
    • Multi-step intake form per trade
    • Auto-DQ on the wrong projects
  • Organic Growth

    Own your market when the ad budget pauses.

    SEO, AEO, GBP, and content built to compound.

    • Conversion-optimized website, live in 2 to 4 weeks
    • Service + city page architecture
    • Local SEO with intent mapping
  • In-Home Sales Training

    Train the table, raise the ticket.

    Field-ready playbook + live coaching for your closers.

    • In-home playbook
    • Objection bank by trade
    • Pricing presentation training
  • Sales Presentations

    Close at the kitchen table.

    Trade-specific iPad decks built to win in the home.

    • Trade-specific slide decks
    • Before/after galleries from your own jobs
    • Financing display, framed as a monthly number
  • Quoting Software

    Quote on-site. Lock in the sale.

    Good / Better / Best, pre-priced and ready to sign.

    • Price book build session, done with you once
    • Good / Better / Best, pre-priced
    • On-site quote generation in 5 to 10 minutes
  • CRM & Reactivation

    Mine the database you already paid for.

    Your old leads aren't dead. They're dormant.

    • CRM audit + setup
    • Deduplication + data cleanup
    • Database segmentation + scoring

Reference

Everything we do, written out in full.

Long-form guides on each part of the engine, including what it costs you when it is done badly and what to ask whoever you hire.

Hiring the work out

What to ask, what it costs you when it goes wrong, and how the models differ.

  • Lead generation for contractorsRetainer, per lead, and per appointment compared, and who absorbs a bad month under each.
  • Appointment setting for contractorsWhy a booked appointment and a kept appointment are different products.
  • Pay per appointmentThe pricing model that puts the cost of a failed campaign on the vendor.
  • What contractor marketing costsFour things get priced and most quotes bundle them. How to make two proposals comparable.
  • Agency vs in-houseOne hire buys one specialty. When in-house genuinely wins, and when it does not.
  • Contractor websitesThe structure that separates a site that books jobs from a brochure.
  • SEO for contractorsThe map pack, service and city coverage, and the honest timeline.
  • Google Ads for contractorsLocal Services Ads against search PPC, and where Meta fits beside both.

The AI layer

Getting named when a homeowner asks an assistant who to hire, and answering the ones who call at 9pm.

  • Grow with AIWhat AI actually changes for a contractor, shown rather than described.
  • AEO and GEO for contractorsHow assistants decide which company to recommend, and how to become one.
  • AI for tradesWhere AI pays in a trade business, and where it does not.
  • AI receptionist for contractorsThe layer that answers the 9pm Saturday call and books it rather than taking a message.
  • Missed call text backWhy a text beats a callback for the homeowner who could not pick up.

Websites, by trade

What a site in each trade actually has to do, and the structural mistake that costs the most in each one.

  • Websites for pool buildersThe gallery is the pitch, and most builders organize it by the work rather than by the backyard.
  • Websites for remodelersThey have already seen prettier kitchens than yours. Sell the before instead.
  • Websites for backyard buildersThe buyer's real question is whether hiring you means one contract or five.
  • Websites for window and door companiesThe manufacturer already built the better product site. Sell the install and the payment.
  • Websites for siding contractorsTwo visitors who want opposite things, and most sites are built for only one of them.

Getting named by AI, by trade

What homeowners in each trade actually ask an assistant, and what decides whether it answers with your company.

  • AI search for pool buildersA homeowner asked an assistant who should build his pool. It named our partner, and he signed that day.
  • AI search for remodelersThey ask what a kitchen costs before they ask who builds it. Whoever answered is still in the conversation.
  • AI search for backyard buildersNobody searches for hardscape. Being named means being matchable to a description.
  • AI search for window companiesAsk an assistant about windows and it names brands. The install answer is unclaimed.
  • AI search for siding contractorsThey photograph the crack and ask what it means. Own the diagnosis, own the moment.

By trade

The trades we focus on, and what each one changes about how the marketing has to work.

  • Marketing for remodelersKitchen and bath: a year of research, two decision makers, and a fear of the six weeks.
  • Marketing for pool buildersA design-led sale on a season decided months before it opens.
  • Marketing for backyard buildersOutdoor living, where the pool is the anchor and not the project.
  • Marketing for window and door companiesThe one trade where a homeowner can buy the same product from anybody.
  • Marketing for siding and stucco contractorsTwo unrelated buyers, appearance and failure, served by one crew.
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