Your CRM holds thousands of contacts you already paid for. We segment, score, and reactivate them quarterly with offers tuned to the season. Reactivation typically pays for the engagement inside 90 days.
We audit the CRM, dedupe the list, and clean the data before anything gets sent. Most contractors find thousands of contacts they paid for and forgot: old estimates, past customers, leads from a marketing push three owners of the ad account ago. The audit turns that pile into an asset with a dollar value.
Past customers, dead quotes, and aged leads each get scored and sorted, because a finished kitchen and a ghosted estimate deserve different messages. Segmentation is what separates reactivation from spam: the right contact gets the right offer at the right moment.
Quarterly campaigns go out with offers tuned to the season, after inbox warming so they actually land instead of dying in a spam folder. No daily blasts, no burned list. The cadence is deliberately restrained, because the list has to keep producing next year too.
Reactivated revenue gets reported in dollars and booked jobs, not open rates. You see exactly what the old list produced, which campaigns drove it, and how it compares to the cost of the engagement. Typical engagements cover their own cost inside 90 days.
Week one is archaeology. We connect to whatever you run, JobNimbus, GoHighLevel, ServiceTitan, HubSpot, Salesforce, or Improveit360, and pull the full picture: every contact, every dead quote, every past customer. Then the cleanup: duplicates merged, bad data fixed, and the list organized into something a campaign can actually use.
Most contractors find thousands of contacts they paid to acquire and then forgot. Every one of them cost real ad dollars once, and every one of them already knows your name. That familiarity is why reactivation outperforms cold traffic on cost: the introduction is already paid for.
If you don't have a CRM at all, the audit still works; we set one up in RevCore Pro and consolidate what's scattered across inboxes and spreadsheets into one system of record.
Reactivation runs on a quarterly cadence with offers tuned to the season, because a homeowner thinks about their backyard in spring and their furnace in fall. Each quarter, the segments get their own message: past customers hear about the next project, dead quotes get a reason to reopen the conversation, and aged leads get re-qualified.
Inbox warming happens before any volume goes out, so campaigns land in inboxes instead of spam folders. And the restraint is the strategy: no daily blasts, no burned list. A database treated well produces every quarter; a database blasted hard produces once.
This service also feeds the rest of the engine. The day-one database reactivation inside Lead Generation is the opening move on this same asset; this is the discipline that keeps the asset producing for years.
The report you see is denominated in money: reactivated revenue, booked jobs sourced from your list, and what each campaign produced against what the engagement costs. Open rates and click rates are diagnostics we watch; they are not the scoreboard.
Typical engagements cover their own cost inside 90 days, because the leads were already paid for and the offers meet homeowners in season. After that, every quarter the clean, segmented database makes each campaign cheaper to run and easier to measure than the last.
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