The system
Five stages, each with a measurable handoff into the next. Vendors break at the seams. We don't have seams.
Every homeowner in your territory
Demand engineered for your trade.
Paid media on Meta and Google with creative refreshed weekly and audiences locked to your actual service map, not a state line. Ads are live within 48 hours of kickoff and the media spend is on us. No lead lands unless it's a real homeowner with a real project.
Cool the noise. Warm the buyer.
Form, callback, and SMS cool the wrong leads on purpose and warm the right ones. First touch lands in under 60 seconds, because past one minute, conversion halves. Your reps only ever see buyers.
An appointment isn't an appointment until they show.
Live calendar tied to your dispatch, reminders in your rep's voice, confirmation running up to morning-of. Intent gets confirmed four times between the form and the front door. We measure show rate, not booked count.
The kitchen table is the product.
Trade-specific decks, Good / Better / Best already priced, soft-pull financing one tap away. The rep doesn't do math at the table; the system does. E-signature and deposit collected before your rep stands up.
Stop buying every lead twice.
Reactivation on a 90-day cycle, review requests wired into dispatch, referrals with a tracked incentive, and organic that ramps in 3 to 6 months by market and trade. The first four stages buy growth. This one makes it compound.
An ad agency sells you traffic and calls it a day. A call center qualifies leads it didn't generate. A web shop builds a site nobody routes demand to. Every seam between vendors is a place where a lead sits, cools off, and quietly dies, and nobody on the invoice is accountable for it.
We run all five stages as one system with one scoreboard: qualified appointments that show and close. The ads are judged by what the closer signs. The booking flow is judged by who's at the door. And because you pay per qualified appointment that shows, every stage is on the hook for the one number you actually bank.
That's also why it's one contractor per trade, per market. The engine only runs flat out when it isn't competing with itself.
