A great rep on our system closes at twice the rate of a great rep on shared leads. We bring the script, the objection bank, and live coaching into the home. Reps on the system out-earn reps off it.
We review recorded appointments and your current numbers: close rate, average ticket, and where deals die. Every trade has predictable moments where the sale slips, usually around price reveal and the follow-up promise. You can't raise what you don't measure, so the baseline comes first.
Your reps get the in-home playbook, the objection bank for your trade, and the pricing presentation, built for a kitchen table instead of a conference room. It covers the whole visit: the walkthrough, the scope conversation, the price reveal, and the financing frame that turns a big number into a monthly one.
Weekly live coaching works the moments where your deals actually die, plus a recorded role-play library reps can run on their own time. Optional ride-alongs put a coach in the truck on real appointments, because feedback from a real living room beats feedback from a classroom.
The performance scorecard tracks close rate and ticket per rep in your CRM, updated as jobs close. Raises, rosters, and who gets the premium appointments all run on numbers instead of gut feel. Reps see their own line, and the competitive ones chase it.
Week one is diagnosis, not lectures. We review recorded appointments and pull your real numbers out of the CRM: close rate by rep, average ticket by rep, and where in the visit deals actually fall apart. Most owners have never seen those numbers side by side, and the spread between the best and worst rep is usually the biggest finding.
The pattern repeats across trades: the demo goes fine, the homeowner is warm, and then the price reveal lands flat or the rep leaves with a promise to email something over. Those are trainable moments, and the baseline tells us exactly which ones your team needs drilled.
Training runs weekly, live, and it is built around your appointments from that week, not generic sales theory. The objection bank for your trade gets drilled until the answers are reflex: the price flinch, the second-opinion stall, the spouse who isn't home. The recorded role-play library sits behind it, so a rep can rehearse a specific moment the night before a big appointment.
New hires get an onboarding track through the same material, which changes hiring math entirely: a green rep selling from a proven playbook in weeks instead of burning a season learning by losing.
Optional ride-alongs put a coach in the truck on real appointments. Nothing surfaces the gap between what a rep says they do and what happens at the table faster than a third set of ears in the actual home.
This playbook assumes the rest of the engine. Your reps aren't racing four other contractors to a shared lead; they're walking into an exclusive, pre-qualified appointment where the homeowner picked a time and confirmed. That situation calls for a different pitch, and a great rep on this system closes at twice the rate of a great rep on shared leads.
The money shows up in the ticket as much as the close: average tickets lift 20 to 35% on the appointments you're already running, which is pure margin because it costs zero additional ad dollars.
Everything reports through the scorecard in your CRM: close rate, average ticket, and closed dollars per rep. You'll know within the numbers, not the vibes, whether the training is paying for itself.
When your territory's taken, it's taken. A 15-minute call settles it.
