We measure show rate. Booked count is a vanity metric. The whole booking surface is built to confirm intent four times between the form and the front door, and every slot lands live in your CRM.
Your live availability syncs into the booking flow, so a homeowner picks a real slot your crew can actually make. No back-and-forth over text, no double-booked afternoons.
Qualified leads book while intent is hot, usually in the same session as the form. The appointment writes straight into your CRM: JobNimbus, GoHighLevel, ServiceTitan, HubSpot, Salesforce, or Improveit360.
SMS at booking, the day before, and the morning of. The tone is your rep's, not a robot's, and each message reconfirms the visit rather than just repeating the time.
Life happens. When a homeowner needs to move, it is two taps to a new slot instead of a dead appointment. We would rather move it than burn a slot and a drive.
Every appointment gets an outcome logged: showed, moved, or missed. We watch show rate weekly and tune reminder timing and copy per market, because the 20-40% show-rate lift is where this layer earns its keep.
“I've been on the tools since I was fifteen. First time the website actually looks like the work we hand over. And the appointments just show up on the calendar. We don't chase anymore.”
One contractor per trade, per market. When your territory's taken, it's taken. A 15-minute call settles it.
