Painting, built to close.

Straight answers on painting marketing.

How do painting companies get better jobs?

By separating interior, exterior, and cabinet work in the marketing. They are different tickets, different seasons, and different buyers, and a single painting page collects the smallest of the three by default.

Why is painting so price-competitive?

Because the barrier to entry is low and homeowners assume the work is interchangeable. What is not interchangeable is preparation, and a company that shows and explains its prep is no longer being compared on the same basis as the cheapest quote.

What is the highest-value work to market?

Cabinet refinishing and exterior repaints, for opposite reasons. Cabinets carry a much better ticket than the square footage suggests, and exteriors are seasonal, plannable, and easier to schedule around crew capacity.

Does painting benefit from before and after photography?

It is close to the only proof that works, and it has to be shot from where a person would stand. A close-up of a cut line means something to a painter and nothing to a homeowner deciding whether their house will look finished.